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Best Keywords Aren't Popular keywords | Keywords Placement On Blog

Best Keywords Aren't Popular keywords | Keywords Placement On Blog

best keywords aren't popular Keywords
You look at my screen right here and what do you see?
Best Keywords Aren't Popular keywords | Keywords Placement On Blog
I Googled the term SEO
It's a popular term, gets over 110,000 searches in the United States per month.

And it even has a $9.49 Cost Per Click. 
And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course.

But you know what? Popular keywords aren't the best keywords. This keyword is almost useless for me.

Hey everyone, I'm Neil Vizson. And today, I'm going to break down "why popular keywords aren't the best Keywords".

So you're probably wondering, "What do you mean by popular keywords aren't the best keywords"?
SEO a great keyword, you get a lot of traffic for it, right?" And I do. But this article is on what is SEO? If you can also see here, if I go to the top of the article, it's all on beginner stuff.

Beginner's guide to SEO, SEO 101, what is SEO? Literally, it's a lot of beginner stuff. And I myself make money by selling SEO services But as you can see here, none of the people who are ranking, really cover service related stuff.

So, they're just here to tell you what SEO is or the definition. On the flip side, I rank for a term that gets a lot less traffic, SEO company And when I look at SEO company, you're seeing other people rank there and I'm not as high. Just started this page a while ago, and this one's still on page one.

This page right here generates me roughly one new customer every other month. So that's roughly six customers a year.

This page, roughly one customer a year. So the one that doesn't rank as high is generating me roughly one customer every other month, so six a year versus the one that gets more traffic is only getting me one a year. But when you look at the volume for this, it doesn't get 110,000 searches a month, only gets 18,000. The point I'm trying to make is, the most popular keywords, typically, aren't the best keywords.

So, how do you find the right keywords?
Well, first off, they're not typically head terms like one word like insurance or SEO. You know, there's a lot of different types of insurance.

If I was a car company or a car insurance company,
1.  I wouldn't want to rank for insurance.
2.  I would want to rank for auto insurance.
3. Auto insurance quotes, right?

It's very specific where someone looking it up wants quotes and they're interested in the service.

So, why don't you to go to Ubersuggest, neilpatel.com/ubersuggest.

1. You just go to ubersuggest.com
2. Type in keywords related to your space.

So I'll type in SEO here, and what you'll want to do is scroll down and you can see a lot of different ideas. You can click View All.
You can see suggestions. I like going into the Related keywords. And the Related keywords show you, Here's SEO company, that's example of one. If I go into suggestions, you can see quite a few as well.
1. SEO marketing
2. SEO with Google
3. SEO definition.

It just shows you longer tail variations. So just a general rule of thumb when you're going through all of this.

Number 1

You want to look for ideally three word phrases. The longer the phrase, probably the better.

Number 2

You want to look for keywords with a high CPC. High CPC, like this one, SEO website, someone who's Googling it, typically is looking to do SEO for a website or need helps with that.

Higher CPC means higher conversion. SEO expert, as you can see here, that someone like,
SEO Expert
"I'm looking for SEO expert." $31  Cost Per Click. And you can do this for a lot of terms.
like, I'll Google the term digital marketing, or more so, search on Ubersuggest. And I can see a lot of suggestions here. Digital marketing agency, it's not as difficult to rank for compared to digital marketing, but yet the Cost Per Click is higher.


It's going to drive you more revenue in most cases. So look for the longer tail terms that have a high CPC compared to the head terms.

And have a SEO difficulty score, ideally, a 50 or lower. That means it's easier to rank for. And as you scroll down, you'll find them, like digital marketing consultant, good CPC, the search volume's not bad, but the SEO difficulty is high.
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