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What Is Domain Authority?

What Is Domain Authority?

 Domain authority is a measure of a website's ability to rank well in search engines. The excellent people at Moz came up with the official phrase and algorithmic score.

Moz's Link Explorer tool can help you find your Domain Authority (DA) score. Many additional domain authority scoring methods have emerged after Moz's release of the DA score. For example, Afrefs Authority Checker and Majestic Site Explorer.

While the criteria for calculating these ratings vary by tool, they all measure the same thing: the SEO power of a website domain.

Moz determines DA by combining numerous parameters such as linking root domains, total link count, and link strength into a single DA score. Moz assigns a score from 1 to 100 based on these parameters. A higher grade indicates a more robust website.

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